What is SEO ?

Today's methods of Search Engine Optimization is more than simply applying correct technical SEO implementations and building links. SEO has been around since the beginning of the early nineties and has evolved just as quickly as many other technological advancements. We are in age of ground-breaking achievements in technology from industries of transportation to medical advancements. The same can be said for the industry of SEO.
SEO is the process of taking multiple components of SEO with the intent for search engines to correctly index and rank your website properly. The result of this can be seen in the increase of web traffic and conversion. Optimization often is often done specifically for Google, Bing and Yahoo search engines.

What is technical SEO?

Technical SEO is the proper implementation of various elements throughout a website so search engines can fully crawl and index your site. In addition, there are more pieces to this puzzle that allows a search engine to effectively rank and attribute a score in where you place in search results. The following are example areas you need to consider when applying technical SEO:

SEO Tags
Website Structure
  • Internal Navigation Structure
  • <link rel=canonical>
  • <link rel=next> & <link rel=prev>
  • URL Formatting
  • XML Sitemap
  • Duplicate Content
  • Page Facets
  • <link rel=publisher>
  • website Architecture
  • Website Usability
  • Internal Site Search
  • Webpage Speed
External SEO
  • White-hat Link Building
  • Google PageRank
  • Social Networking Tactics
  • Brand Awareness

Technical SEO and Communication
Unless the SEO is proficient in developing in the application at hand, he or she will need strong communication skills when interacting with web development. A basic understanding of the coding language used for the website is a huge perk when 2 or more very different people come together to implement the correct SEO structure. Holding a workshop or training session is usually the best start when you are at that introductory level in working with web developers. For private contracting, you can use a platform such as Google Plus or GotoMeeting to conduct video conferencing in teaching this information.

A Technical SEO specialist also must not be afraid to communicate in the event they locate an error on the website. You should treat this as any other type of bug, as developers constantly debug code on a daily basis. Let the team know there is a problem and have documentation prepared with step by step procedures in order to rectify the problem. It is also a great idea to create an urgency scale system that your web development team can quickly assess the severity of the issue. Before the bug fix is scheduled for release, ensure you are notified by the fix goes to production to double check the implementation.

What is SEO copyrighting?

SEO copyrighting is taking a piece of content, and optimizing it with the intention of placing the correct blend of keywords so search engines can understand what the content is about. This practice seems easy enough, but you need to use the correct tools and tactics to quickly set your terms in place. SEO copyrighting is more about time and patience vs. needing to have an extensive amount of technical knowledge to be successful.

One of the more popular errors with organizations in developing and publishing content includes too much marketing verbiage and doesn't pinpoint a selected amount of keyword phrases to bring in web traffic. These pages can exist run-of-site in your header navigation or be sub navigable in a category section.

What is SEO strategy or SEO strategist?

SEO strategy is taking all of your SEO knowledge and applying it to the website you are optimizing. An SEO strategist is the official title of this person's responsibilities. Strategy includes not only researching the online competitive market, but also needs to dig deep into the company or organization you are working. Google really wants webmasters to develop websites users would want to use and share. This means you need to understand all the possible angles to gain interest from your target audience to engage in your website.

SEO strategy also includes educating any web user or digital marketing employee in how to properly include links in promotional content and how to apply SEO copyrighting. Workshops are often the best approach for this with a Power Point presentation. Remember, as a SEO, you are only one person and have to step back and understand you can not do everything for everyone at one time.

Summary

There are a handful of specific roles an SEO plays for a business. Understanding all the moving parts in an SEO's daily activities can strengthen the organization's growth with organic search traffic. Also, the role a SEO plays can strengthen other digital marketing efforts to ensure pages are optimized for conversion. If you are spending a ton of money on PPC and are not seeing a return, the targeting of keywords may not be the problem. The problem may exist in how your page is structured and lacks interaction.

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