The Meta description tag is
primarily used to improve your click-thru rate in Google search
results. With the proper formatting and query performed by the user,
you can trigger this information in the search results. This meta tag
incredibly strong when your descriptive information represents the
intent of the Google user performing a query. Google will decide the
relevance of the query and description inside the meta tag to
determine what to display for the user. Let's take a look at Google
query exercise:
- Go to Google.com
- Search for PC Headsets
- Scan for the Newegg.com result and notice the information below the hyperlink. The Description should read “Sound Cards and Speakers at Newegg.com. We offer the best prices, fast shipping and top-rated customer service. Once you know, you Newegg.”
- Next, click the result
- Next, Right click on the web page and view source
- Ctlr + F and search for <meta name=”description”
- You should see <meta name="description" content="Sound Cards and Speakers at Newegg.com.  We offer the best prices, fast shipping and top-rated customer service.  Once you know, you Newegg.">
It is important to
understand that the meta description does not directly affect the
ranking of your content. It only aids in the click-thrus to your
content. Now, overtime, if the click-thru rate increases, your rank
could go up as a result, but the mere fact of optimizing the meta
description with your keywords has no direct affect on your query
rank.
Reference for
proper implementation
- Ensure you encase the meta description tag inside the <head> tag.
- <meta name="description" content="Your Content Here to Describe the Webpage">
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